1. Text must contain geographic code - the areas where you want to do business.
2. Service specific code - the range of services you provide.
3. Expert content - Google looks for real explanations and descriptions. Bland comments will get you nowhere.
4. Good pictures - and videos specific background code. Google and the Internet love visuals.
5. Lot's of new content. A website that is not regularly updated is a DEAD site not a WEBSITE.
6. Google is a multi-billion dollar company. They're not daft. Google robot 'spiders' crawl the Internet night and day. Google algorithms can spot a well-written, full-content website from one made from a template.