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PURPOSE OF A WEBSITE

Most commercial websites exist to promote the owner's products and services - or at least they should do.

Designers often choose to forget that fact and become fascinated by visual gimmicks.

In order to work well a website should possess the following characteristics:

 

• Fast loading

• Clear and informative

• Interesting to view and read

 

You would think these three points were obvious - yet they are so often forgotten.

Think about why people use the Internet and how they search:

People search for information, they click through many sites in search of what they want - and they do so quickly.

 

So the next two factors are important:

1. The site must get visitors' attention instantly

2. The site must then interest the visitor long enough to convince them to purchase - or at least make an enquiry.

 

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